I make websites legible — to search engines, to language models, and to the people who arrive.
Technical SEO specialist with 10+ years in the field. Deep on the parts most people avoid — crawl, rendering, indexation, international — and fluent where search is heading next: AI and generative answer engines.
What I do.
Technical SEO
I read a site the way an engine does. Crawlability, architecture, indexation, Core Web Vitals, structured data, log-file reality vs. rendered reality — at scale, on sites large enough to break naïve tools.
AI & Generative Search (GEO/AEO)
Search isn't only Google anymore. I make sites legible to language models and AI answer engines — entity clarity, structured data, AI-readiness — so they surface where the next search happens.
Build & automate
I don't hand over a PDF and disappear. I turn recommendations into running systems — fast static sites, custom scripts, and automations that make improvements compound.
Where I go deep.
The problems most SEOs route around.
Log-file analysis & crawl budget
Reading what Googlebot actually does, not what a tool guesses.
JavaScript rendering & indexation
SSR/CSR/hydration issues that quietly hide pages from search.
International SEO
Hreflang, multi-market architecture, ccTLD/subfolder decisions that don’t leak equity.
Site architecture & internal linking at scale
Structure that distributes authority instead of trapping it.
Migrations without traffic loss
Replatforms and redesigns that keep rankings intact.
Faceted navigation & crawl control
Taming infinite URL spaces.
Structured data & entity SEO
Making meaning explicit to engines and models.
Core Web Vitals & performance
Measured, prioritized, and actually shipped.
Most SEO is guesswork dressed as expertise.
I treat a website as a system — structure that can be measured, diagnosed, and improved — and I implement, not just advise.
Strategy nobody ships is a nicely formatted opinion.
Ten-plus years in, the leverage isn't in the audit. It's in the system the audit becomes.
About.
I started in technical SEO — crawl optimization, site architecture, Core Web Vitals — and spent more than a decade getting good at making complex sites legible to machines. Over time I moved into content strategy, then into building the tools and automations that carry the work at scale. Today my focus is where classic technical SEO meets generative search: keeping sites visible as the definition of “search” expands.
Stack.
Let’s build something legible.
The best way to reach me:
contact@smiljanicdarko.comOpen to senior technical SEO roles · Remote · EU